The Board of Directors of Naava has appointed Jarno Haikonen as the CEO of Naava. He will start in the position immediately. The current CEO, Arttu Salmenhaara, will continue in an advisory role.
"We have updated Naava's strategic goals: instead of ambitious international growth, our aim is to achieve profitable growth and to be our customers' #1 full-service partner in office greenery solutions, primarily in Finland and Sweden. Jarno's extensive experience in service business and company development is a valuable addition to Naava's skilled team", says Sami Laine, Chairman of the Board at Naava.
Jarno Haikonen is a seasoned leader with extensive experience in starting and growing businesses through both sales and acquisitions. He has a long background in the telecommunications sector, and his most recent project was building Oiva Isännöinti from scratch into a leading player in the property management industry.
"I am excited to take on the role of CEO. Naava has a great and truly meaningful story, excellent products, skilled people, and happy customers. This is a great starting point for the next chapter in Naava's story", says Jarno Haikonen.
The current CEO, Arttu Salmenhaara, will continue in an advisory role until the end of 2024.
"I would like to thank Arttu Salmenhaara for his excellent work over the years in laying the foundation for Naava's growth, creating healthy work environments for our clients, and increasing the company's recognition in our operating areas", says Laine.