Editorial Posted by Eeva Niemelä on December 10, 2014
Naava Original Building a Successful Pharmacy Brand
Improved health and well-being with smart Naava green walls
A Finnish pharmacy in Vaajakoski, Jyväskylä opened their brand-new premises in a shopping center completed in August 2013. The new premises, covering an area of about 360 square meters, presented pharmacist Leena Karikoski with an opportunity to create a completely brand new look and design for the pharmacy and concept for customer service.
Leena Karikoski was looking to create an interior solution reflecting both comfort and healthy well-being. The brand she sought to create was to include a space for tranquility and reflection, surprising customers with time for positive experiences.
Unprecented comfort with Naava
The first target was to create a fresh visual identity and comfort for a new kind of pharmacy. The second goal was to highlight the role of a pioneer and a new concept of service.
The pharmacy would be more than just an ordinary place to buy band-aids, pills or obtain prescriptions. Leena Karikoski sought to provide her customers with unexpected benefits of a Naava smart green wall in an ordinary and grey everyday life.
Leena also thought that her employees deserved a comfortable and healthy working environment, where the indoor air was naturally fresh and clean. Naava provided a perfect solution. ”The air purifying Naava is a real benefit for both employees and customers. It’s definitely not just an ordinary green wall, so it provides novelty value too”, Leena Karikoski explains.
A strategically placed Naava Original ensures privacy for customers presenting their prescriptions to the pharmacist for processing, while also providing some protective working peace for pharmacists. The Naava works as a partition wall, behind which the prescription service can proceed in privacy, whereas customers waiting for their turn in front of the Naava can enjoy its freshness.
Health and expanded customer service
Experiences with the Naava Original smart green wall in the pharmacy have been outstanding. Naava has become one of the keystones of the new brand and well-being at work. Employees have reported decreased symptoms of indoor air and customers are enjoying their time in the modern pharmacy. In addition to air cleaning Naava removes dust and absorbs chemicals present in the air.
No one has complained about fatigue during the working day after the installation of Naava.
Overall, the new pharmacy has had an effective take off. Business has been very brisk, hence it is imperative to pay attention to the well-being of the employees. Satisfied employees have enough energy to serve influxes of new customers. ”No-one has complained about fatigue during the working day after the installation of Naava”, Leena Karikoski voices with delight.
Customers frequenting pharmacies look for cures for their ill-health and they have a desire to achieve optimum health through guidance from the pharmacists. Now they receive comprehensive care, instead of just buying some medicine.
Naava is like a breath of fresh air and it brightens up the day. The pharmacy in Vaajakoski remains in the minds of the customers as a pleasant and different place to visit.
Care-free partitioning spreads interest
The benefits derived by Naava have delighted the people in the pharmacy in many ways, especially the staff dealing with customers and products. Therefore a carefree maintenance package of Naava was a prerequisite for the investment.
Regular maintenance visits take care of plants and the optimal functioning of the product. According to Leena Karikoski the service operates smoothly, for which she is immensely grateful: ”The co-operation with Naava has been exemplary and I can wholeheartedly reiterate that everything we agreed on takes place on time and Naava has remained in an excellent condition”.
If Naava was removed from the pharmacy, we would definitely feel the difference.
The favourable experiences at the pharmacy in Vaajakoski have attracted interest in Leena Karikoski’s colleagues. There have been articles about the world’s first Naava pharmacy in specialized magazines within the pharmaceutical field. Leena Karikoski recommends the concept of Naava to increase customer satisfaction and employee well-being in all workplaces where people spend long periods of time within four walls.
It is good customer care to provide customers with new innovative and creative experiences to enhance satisfaction. ”If Naava was removed from the pharmacy, we would definitely feel the difference. It has done us so much good”, is Leena Karikoski’s concluding remark.