Naava Building a Successful Pharmacy Brand

Pharmacies can be more than just an everyday place to buy medicine from

Leena Karikoski is a pharmacist who wanted to take advantage of the situation as her pharmacy got totally new premises in a newly built shopping center. She decided to refresh the whole visual identity and upgrade the service levels.

Karikoski thought that a pharmacy doesn’t have to be only an everyday place to buy some medicine from. It could be an experimental place where customers enjoy their time, and where employees have the energy to do their work and stay healthy.

Unprecedented satisfaction

Naava got a big role in the process of building a new visual identity and new concept of service. Naava doesn’t only improve cosiness. It also helps the customers and employees stay healthy and satisfied by purifying the indoor air.

Pharmacy products bring in dust and chemicals which the microbes in plants' roots break down the impurities. Thanks to the fresh air employees haven’t suffered from symptoms and they don’t feel tired at work despite of big amounts of clients.

The air-purifying Naava has been a real benefit for customers and employees. It’s definitely not any ordinary green wall - it also has a novelty value.

Naava boosts the business

The pharmacy in Vaajakoski seems to be quite crowded on a Wednesday afternoon. There are many people waiting for their turn to get prescription services. Naava works as lush folding screen between the service and waiting areas. Pharmacists and customers get the privacy they need while those who are waiting get a change to enjoy freshness of Naava.

Employees don’t need to have a green thumb to maintain Naava and keep it looking gorgeous. Our maintenance team is taking care of it. All in all, the apothecary is truly happy with her decision to invest in Naava.

If it was taken away from us we would definitely feel the difference. Naava has treated us so well.